Super Monkey, a Ventech China portfolio company, just closed its Series D funding at the size of 360 million RMB led by Starquest Capital and Yao Capital. The investment was also followed by Orient Hontai Capital. In as early as 2017, Ventech China has led Super Monkey Round A financing.

Since the involvement of Ventech China, Super Monkey has grown into a well-recognized fitness brand among group class studios within less than 5 years. It has opened nearly 70 offline fitness studios located in top tier cities like Beijing, Shanghai, Shenzhen, Nanjing, Wuhan, Chongqing. Not confined to just selling retailed group fitness class, Super Monkey keeps exploring the possibilities of new business models such as long-cycled training camps, B2B training named “Super Monkey Academy” and brand derivative products. Lately, it also decides to embark on nationwide personal training services.

According to founder Tiao Tiao, Super Monkey is determined to position itself as a lifestyle brand in a long run, trying to meet users’ demand of training, catering, accessories, travelling and organizing with different respects to sports life. It just changes its business focus with the different company growth phases.

In early 2019, Super Monkey announced to launch “SUPERMONKEY Mini”, a personal training business, offering one-VS-one personal training and small group class with personal trainer. It has first opened in Shenzhen, and will venture to Guangzhou and Shanghai in March as well as Beijing in June.

The CEO said, Super Monkey is about to open 100 new group class studios in its current 9 cities by 2019. She emphasized on their need of well-trained professionals and the urgency of talents administration regarding this expansion plan. As such, Super Monkey initiated its training tutorial “Super Monkey Academy” last year. This system will provide the solution to class training, job training and talent development of the whole industry and will help acquire enough talents for the new studios. With all its studios self-operated, Super Monkey has also developed an office administration system to facilitate operation, which has been updated 80 times for simply locating process. Meanwhile, the company is starting its own city partnership.

Positioned itself as a lifestyle brand, Super Monkey has established several cooperation with other brands regarding light food, sportswear and back bags in hope of further lifting its brand awareness and improving the efficiency per store. From the CEO’s perspective, branding is a long-term effort. Super Monkey doesn’t plan to deplete its users too fast. In the near future, Super Monkey will still focus on offering products of good quality and opening more stores.

Eric Huet, managing partner of Ventech China, said: Ventech China has persistent concentration on consumption and holds a firm belief of the emerging middle class’s growing demand for healthy and quality lifestyle. The magnificent vision, strong execution, professionalism and user-first principle that Super Monkey shows will ensure itself with more potential in the future.